HOW: METHODOLOGY

Strong brands guarantee competitive differentiation, loyalty to customers and generate value for products.

We believe that the relationship between brands and consumers is strengthened through a common purpose or values.

Through the branding methodology and the power of graphic design, we design along with our clients packaging that can link brand values to products.

IMMERSION: Analysis of consumer behavior, product and market. We have a set of research to better understand who we will impact, who are we competing with and in what scenario all this occurs.

STRATEGY: We create together with the customer how we want to be perceived by the people, what perceptions we want to drive, and how to position ourselves in relation to our competitors in order to maximize brand differentiation.

CREATIVE IMMERSION: We fill the Brand Gap with methods to select the visual codes that best translate the strategy created.

DESIGN: We design creative and assertive solutions. With 30 years of visual repertoire and business experience, we generate creative paths that meet the strategy outlined through Visual Identity or Packaging.

PRODUCTION / PROTOTYPE: We test the project to detect unforeseen. We support our clients and suppliers to ensure that the execution is trustworthy to the project.

MONITORING: We monitor and analyze the performance of the project on the point of sale. We aim to ensure the outcome as planned.

Expertise

We work from the construction of the brand, until its packaging and exhibitions at the point of sale.